The article, written by the Editor in Chief (US Edition) Mark Hinkle, forecasts a "the new paradigm of IT buying" where "where you buy services rather than licenses". And Joomla! is high on Mark's list of candidates to meet future needs of IT users and administrators.
Mark argues that proprietary software can put business in harms way "by locking business into a long-use cycle and potentially has you following decisions mandated by your vendor rather than your business".
He suggests Joomla! as a tested and worthy content management system well placed for small to medium business. You can read the web version of the article here or buy it from US newstands now.
It's great to see Joomla! mentioned as a technology solution that doesn't hold you captive.