Logo Usage and Brand Guide
The Joomla logo consists of the logotype and the mark. The mark represents what Joomla is about...a community coming together as one. The mark is made up of four "J's" rotated and linked together that represent the community coming together as one. This logo has been developed to promote high visibility of the mark balanced with clear legibility of the name. The relationship (size, positioning, etc.) of these elements should never be altered in any way.
Whenever possible, the logo should appear in its full color horizontal gel version. When the gel version cannot be used, a solid color version is available.
What does Joomla! mean?
The name Joomla is a phonetic spelling for the Swahili word "Jumla," which means "all together" or "as a whole". This name was chosen from thousands of community suggestions, and even went through an arduous review session by branding and marketing professionals who also felt that Joomla was the best choice.
Using the logo
The brand manual explains in detail the usage requirements for the logo.
Please note however that some of the text in the current document does not reflect the current trademark policy of the project. This policy is described below and in the links referenced. The pdf is only definitive for the design aspects of logo use.
The Joomla logo is NOT trademark free. It is important to maintain the integrity of the logo. We therefore ask that anyone considering use of the logo keep the following guidelines in mind.
- The logo should use only the official logo colors listed in this manual.
- Any scaling must retain the original proportions of the logo.
- Other than the variations listed in this manual, the logo may not be modified in any way.
- Additional text may not be added in such a way that it appears to be part of the logo itself.
Any usage of the logo must be approved. In general permission will be given providing that your usage of the logo is not done in such a way as to imply any form of approval of the product, website, event or other idea or product by Joomla! or that there is any official connection with Joomla!, joomla.org or Open Source Matters.
Permission will not be granted to use the logo on any form of merchandise. An official Joomla shop is provided for this purpose.
To lodge a request to use the Joomla Logo, please fill in this form.
We encourage you to learn more about our trademark policy and to get answers to some frequently asked questions about trademarks.
Brand Manual
The Joomla Brand Manual is a tool to help guide and strengthen the body of visual communications that will build Joomla into a highly recognized and respected brand. The essential elements provided and discussed in the manual bring dimension and foundation to our brand, while allowing the creative flexibility needed to create communications which address the product and marketing of Joomla.

(1.16M - Last updated 10/02/05)
Logo Resources
If you have been given permission to use an official logo you may choose from this assortment of logo images for use in accordance with the guidelines described in the Brand Manual.Horizontal Color | Horizontal Color Flat |
Horizontal Color w/Slogan | Horizontal Color Flat w/Slogan |
Horizontal Color Rev | Horizontal Color Rev Flat |
Horizontal Color Rev w/Slogan | Horizontal Color Rev Flat w/Slogan |
Horizontal BW | Horizontal BW Rev |
Horizontal BW w/Slogan | Horizontal BW Rev w/Slogan |
Vertical Color | Vertical Color Flat |
Vertical Color w/Slogan | Vertical Color Flat w/Slogan |
Vertical Color Rev | Vertical Color Rev Flat |
Vertical Color Rev w/Slogan | Vertical Color Rev Flat w/Slogan |
Vertical BW | Vertical BW Rev |
Vertical BW w/Slogan | Vertical BW Rev w/Slogan |

